If you own or run a bar, restaurant, nightclub, festival or any venue where consumers go for food, fun or entertainment, you know how hard the advertising can be to get the message about your establishment to the specific customers that you’re trying to target.

According to the Entrepreneur.com article below from May 2015, there are 5 niches that are exploding in technology. Advertising is one of these niches. This makes sense considering the way consumers interact with media and are virtually tethered to their smartphones and tablets.

If you’re not using technology for advertising, as an owner or manager of one of these types of venues, and still dependent on traditional media such as direct mail, billboards, etc, you’re missing your target audience, flushing advertising dollars down the toilet but most importantly, you’re not bringing the business in the door that you want to and missing out on the all important revenue that they bring.

http://www.entrepreneur.com/article/245923